BLKHLTH (2025)
Web Design & Development
Co-Founder and Director of Creative and Communications, Paulah Wheeler, approached me for a refresh of BLKHLTH's website in 2025. BLKHLTH is a non-profit organisation dedicated to bridging the gap between Black communities and accessible, equitable healthcare.
The design challenge was to create a digital home that houses BLKHLTH's dynamic range of vital resources and advocacy interventions. The organisation's community is vibrant and energetic. We had to establish a visual language that centre's joy, hope and healing without minimising the devastating reality of systemic inequality.
The landing page is black featuring a chrome cursor tailed by a purple gradient, elucidating the project's central visual narrative of navigating uncertainty with hope.
Our use of Neue Haas Grotesk Medium is inspired by way-finding systems found in transportation terminals like subway stations and airports, illustrating BLKHLTH's role as a resourceful guide helping it's audience navigate complex systems.
We've paired the Swiss font with the strong and confrontational Owners Narrow Bold, characteristic of struggle and liberation movement visual conventions.
Credits
Web Design & Development: Lineo Kakole